Two mistakes that will crush your business book success

You can write a great book—one that shares your knowledge and experience in a way that’s beneficial to the reader—but still miss the mark with your audience. Why? There are two critical reasons that can kill your book’s success. Pay attention—these are book killers.

1. You Took Too Long to Get to the Point

Oversharing and delivering too much information in a heavy, overwhelming format will cause readers to stop reading. In today’s information culture, people have endless access to information from a variety of sources. They don’t need your book as their only way of gathering knowledge like they did 50+ years ago.

Readers today choose your book because they enjoy reading and want to engage with you and your message. They’re seeking something specific, and if you don’t deliver it quickly and clearly, they’ll move on to find that information elsewhere—often in a more digestible format.

2. You Missed Building an Emotional Connection

Readers don’t just want information—they want to connect with you. Podcasts and YouTube channels excel at this, creating a sense of personal connection over time. The more people listen, the more they feel like they know the host. The same should be true for your non-fiction book.

Your readers need to feel that bond with you through the pages of your book. When you do it right, it’s like you’re having a conversation with them. This connection is crucial for keeping them engaged and ensuring they finish the book and take action on what you’ve shared.

Enter The PowerBook Method

That’s exactly why I created The PowerBook Method. It’s designed to help you create a book that not only captures the heart of your message but also reflects your personality and engages the reader with conversational language and reflection questions.

I’m a huge fan of podcasts—I listen to them daily, just like I read daily. The common thread between these mediums? Connection and personalization. People tune in to a particular podcast because they resonate with the host’s style and delivery. In 2024, the same information can be shared by multiple people, so the connection they feel with you is what keeps them coming back.

That’s the power of personalization. When people read your book, they should feel that same connection, that same rapport, and it should drive them to want more from you.

Why Your PowerBook Will Stand Out

Books created with The PowerBook Method are intentionally shorter and tighter than the average book. Why? Because we’re not here to put books on shelves for ego’s sake. We’re here to get results. We want books that get read, that cause readers to take action—whether it’s joining your email list, purchasing your programs, or signing up as clients.

I encourage you to get my PowerBook Workbook if that appeals to you. This workbook will ensure you have a solid game plan in place before diving into book creation.

When you’re ready to explore the creation process for a PowerBook in your business, reach out for a consultation. We’ll review your book plan, ensure you have a clear focus, and discuss the ROI of creating a business book. This is a paid consultation because we’ll seriously brainstorm and strategize your book plan.